& other stories
Set Design, Art direction and StylingBackground
The Scandinavian fashion brand
& Other Stories is founded by a small group
of creatives and grew from the wish to give women
the freedom of expression through
one brand.
The Scandinavian fashion brand
& Other Stories is founded by a small group
of creatives and grew from the wish to give women
the freedom of expression through
one brand.
Insight
The brief was to visualize their world of fragrances
through a commercial film We chose to focus on their best
seller Miami Muse, a floral scent with character. Most perfume commercials are about creating a desire for the opposite sex
but instead we wanted our film to focus on the person that
wears the perfume despite the people around them.
The brief was to visualize their world of fragrances
through a commercial film We chose to focus on their best
seller Miami Muse, a floral scent with character. Most perfume commercials are about creating a desire for the opposite sex
but instead we wanted our film to focus on the person that
wears the perfume despite the people around them.
Solution
We wanted to visualize the scent Miami Muse
by highlighting small nuances and how a simple thing
as a light touch of your favorite perfume can improve the
way you feel. The film is therefore made with frame where
everything is still except some gentle movements
that emphasize our concept.
We wanted to visualize the scent Miami Muse
by highlighting small nuances and how a simple thing
as a light touch of your favorite perfume can improve the
way you feel. The film is therefore made with frame where
everything is still except some gentle movements
that emphasize our concept.
Art Direction, Set Design, Filming, Editing and Grading made by
Cornelia Hinds, Grethe Falck Fridholm,
Linn Jansson & Lovisa Swärdh