M Seger Logotype
(Freelance 2020)
M Seger has been a gathering place for good ingredients since 1888 when they first moved into
Östermalmshallen. The legacy of M Seger proudly inspires customers and guests to enjoy food
and fine ingredients, either at home or in the bistro.
Together with a new identity M Seger asked for an updated version of their logotype since the
old one no longer reached the quality level. My task was to keep the old parts but make a
vectorised more modern version of it. To highlight and showcase the handcraft behind M Seger,
the logotype is firstly illustrated by hand before beeing digitized.
Client — M Seger via Cogs Creative
Scoop — Illustrated l
